Why “PPAP” suddenly pop up? Recently I have been brainwashed by the PPAP. “PPAP” is the shortened form Pen Pineapple Apple Pen PPAP can be a typical case of information dissemination. Through it, you can see the complete propagation path of information from less to more. After the video was released, it was circulated in a small circle of interest. When the person of influence and new media get attention of the song, it make the scope of video transmission is expanded. The promotion of media and celebrities to stimulate people participation enthusiasm, derived a large number of imitation, adaptation of content, and further promote the dissemination of the original video. Finally, A “virus” video was born. About the initial transmission of “PPAP”. The imitation by twin sisters Rika and Riko from Japan, led to the initial spread of PPAP. But the spread of the twins is still limited to a small range. The twins was upload the imitation video on September 17. Social Blade h...