Why “PPAP” suddenly pop up?

  • Recently I have been brainwashed by the PPAP.


“PPAP” is the shortened form Pen Pineapple Apple Pen
PPAP can be a typical case of information dissemination. Through it, you can see the complete propagation path of information from less to more. After the video was released, it was circulated in a small circle of interest. When the person of influence and new media get attention of the song, it make the scope of video transmission is expanded. The promotion of media and celebrities to stimulate people participation enthusiasm, derived a large number of imitation, adaptation of content, and further promote the dissemination of the original video. Finally, A “virus” video was born.

About the initial transmission of “PPAP”. The imitation by twin sisters Rika and Riko from Japan, led to the initial spread of PPAP. But the spread of the twins is still limited to a small range. The twins was upload the imitation video on September 17. Social Blade has the data to show that, after September 17, “PPAP” promulgator still have thousands of video views, the data did not too much change.



  • The real spread of a large area comes from the promotion of new media 9GAG



 BBC also believes that the spread of a large area comes from the promotion of 9GAG in the report. it observed the phenomenon: When the views of original video more than 4 million, 9GAG updated the “PPAP” in Facebook on September 25. After two days, there are more than 44 million page views. The views of original video from YouTube has been increased because of the 9GAG recommend. The page views increased more than 520,000 on September 27, followed by daily growth rate of millions with rapid growth.

In addition to BBC that we mentioned above, both CNN and NBC have reported the “PPAP”, Justin Bieber also recommended the “PPAP” on his Twitter.
In this way, with the public participation. A phenomenal video was born.
Until October 9, The promulgator of “PPAP” called CHEE YEE Teoh thus earning approximately in revenue $ 2.4 million.
“PPAP” is easy to think of "GANGNAMSTYLE". After contrast, you will find the two transmission channels and content themes are very similar.

 We can even summed up that a video in order to become a “viral” content, At least meet the requirements as follow:
1.Simply. Complex things will increase the difficulty of understanding and imitation, affecting the spread
2.Repeat. Repeat the content will reduces the difficulty of imitation. in addition, it will increase the sense of rhythm, bring "brainwashing" effect, thus promoting the spread of transmission.
3.High degree of Participation. High participation in content to facilitate the user to re-create, generate derivative content, the formation of multiple transmission.
In fact, not only the”PPAP”, most of the virus content are accidental and random results.
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